Live Painting Activation Case Study:

International Seakeepers Society

Event Profile

  • Venue: Pier Sixty-Six Marina Superyacht Village, Fort Lauderdale (5,000 linear feet of dockage, vessels up to 400 feet)

  • Setting: $475/plate International Seakeepers Society Founders Event

  • Attendee Profile: Ultra-high-net-worth conservation supporters, marine industry leaders

  • Format: 60-minute cocktail hour activation + awards ceremony featuring custom artwork

Activation Overview

Featured artist created live abstract seascape on invasive lionfish leather during cocktail hour. Separately, artist commissioned to create custom awards (using same lionfish leather technique) for marine conservation leaders including Jimmy Buffett estate and Emily Cunningham MBE (Member of the Order of the British Empire).

Guest Engagement Results

  • 8-10 meaningful conversations engaging 20+ guests in small groups of 2-4 people

  • Continuous engagement: Artist able to actually paint for only a couple of minutes due to constant guest interactions

  • High-value lead generation: 5 qualified business inquiries including $4,000+ commission interest

  • Zero operational disruption: 15-minute setup, water-based materials only

Business Impact for Venue

  • Enhanced Guest Experience: Live art creation provided unique entertainment and conversation starter

  • Prestige Association: International conservation leaders, cultural icon connections

  • Brand Alignment: Authentic conservation story resonating with environmentally-conscious luxury market

Venue Partnership Development

  • Immediate Interest: Pier Sixty-Six Marina Director approached artist during event about recurring "Lionfish culinary & live painting event" programming

  • Media Production: Randy Martin, Executive Producer of EarthX, offered to create short video feature about artist's work

  • Strategic Partnerships: Dr. Shelby Thomas, Founder & CEO of Ocean Rescue Alliance International, proposed museum collaboration and coral restoration projects

  • Industry Expansion: Kids Sea Camp owners and Young Professionals in Yachting requested partnership discussions for their events

  • Scalability Validation: Multiple venues saw immediate potential for regular activation programming

Post-Event Amplification

  • Organic Social Proof: Award recipient Emily Cunningham MBE shared artwork from her home on LinkedIn

  • High-Impact Social Reach: Discovery Fleet awardee Captain Liam shared his award to 33.5K Instagram followers, generating 1.7K views, 105 interactions, 2 reposts, and 335 Facebook views

  • Cross-Platform Content: Seakeepers posted Instagram reels of live painting activation, later reposted by artist

  • Professional Network Expansion: Pre-event LinkedIn feature and post-event content reached combined networks of 1,000+ professionals

  • Brand Association: Artist's content featuring Seakeepers introduced luxury conservation audience to venue brand

Key Success Factors

  • Minimal Footprint: ~4×4 space, no power required, zero mess

  • Professional Integration: Seamless blend with existing programming

  • Quality Attendee Attraction: Programming drew accomplished, spending-confident guests

  • Authentic Storytelling: Genuine conservation impact resonated with luxury eco-conscious traveler