Live Painting Activation Case Study:
International Seakeepers Society
Event Profile
Venue: Pier Sixty-Six Marina Superyacht Village, Fort Lauderdale (5,000 linear feet of dockage, vessels up to 400 feet)
Setting: $475/plate International Seakeepers Society Founders Event
Attendee Profile: Ultra-high-net-worth conservation supporters, marine industry leaders
Format: 60-minute cocktail hour activation + awards ceremony featuring custom artwork
Activation Overview
Featured artist created live abstract seascape on invasive lionfish leather during cocktail hour. Separately, artist commissioned to create custom awards (using same lionfish leather technique) for marine conservation leaders including Jimmy Buffett estate and Emily Cunningham MBE (Member of the Order of the British Empire).
Guest Engagement Results
8-10 meaningful conversations engaging 20+ guests in small groups of 2-4 people
Continuous engagement: Artist able to actually paint for only a couple of minutes due to constant guest interactions
High-value lead generation: 5 qualified business inquiries including $4,000+ commission interest
Zero operational disruption: 15-minute setup, water-based materials only
Business Impact for Venue
Enhanced Guest Experience: Live art creation provided unique entertainment and conversation starter
Prestige Association: International conservation leaders, cultural icon connections
Brand Alignment: Authentic conservation story resonating with environmentally-conscious luxury market
Venue Partnership Development
Immediate Interest: Pier Sixty-Six Marina Director approached artist during event about recurring "Lionfish culinary & live painting event" programming
Media Production: Randy Martin, Executive Producer of EarthX, offered to create short video feature about artist's work
Strategic Partnerships: Dr. Shelby Thomas, Founder & CEO of Ocean Rescue Alliance International, proposed museum collaboration and coral restoration projects
Industry Expansion: Kids Sea Camp owners and Young Professionals in Yachting requested partnership discussions for their events
Scalability Validation: Multiple venues saw immediate potential for regular activation programming
Post-Event Amplification
Organic Social Proof: Award recipient Emily Cunningham MBE shared artwork from her home on LinkedIn
High-Impact Social Reach: Discovery Fleet awardee Captain Liam shared his award to 33.5K Instagram followers, generating 1.7K views, 105 interactions, 2 reposts, and 335 Facebook views
Cross-Platform Content: Seakeepers posted Instagram reels of live painting activation, later reposted by artist
Professional Network Expansion: Pre-event LinkedIn feature and post-event content reached combined networks of 1,000+ professionals
Brand Association: Artist's content featuring Seakeepers introduced luxury conservation audience to venue brand
Key Success Factors
Minimal Footprint: ~4×4 space, no power required, zero mess
Professional Integration: Seamless blend with existing programming
Quality Attendee Attraction: Programming drew accomplished, spending-confident guests
Authentic Storytelling: Genuine conservation impact resonated with luxury eco-conscious traveler